Do you realize that Tesla sold more cars in the US that Mercedes and BMW this summer? How many media reported that?
Do you know that the most trusted car analysts who tear-down the car said it's expected to be the most profitable car produced in high volume?
Do you know that all data analyses about turnover in top positions at Tesla indicated that they are average? How many reports about such moves (at legacy automakers) make headlines?
They've only increased their coverage of the company and try their best to make every thing more clickbait. It's worked great so far, for sure.