Opioid pain drugs are life savers for people who actually need them, so I think this is a bit more complicated than capitalist Satan-incarnate vs. the poor helpless fools duped into taking his wicked drug.
Plenty of blame to go around.
People always say "what about those who have pain at the 8, 9 or 10 end of the scale?" Well, the US could probably cut prescribing by 80% and leave those people still on the meds.