Space isn’t the internet, you “can’t move fast and break things,” and you can’t just create more of it. We have to be careful and systematic and decide exactly what is important enough to be placed into orbit.
Having a high cost at least prevents a glut of crap being put up there, if it doesn’t necessarily prevent meritless things from being launched.
Someone has to say humbug to this before the Lords of Silicon Valley screw it up and make the rest of us pay for it.