Exactly. Ask high school graduates and the vast majority of their parents to explain the cost of capital and show the projected return on the college tuition (as well as the 4 years of lost opportunity not participating in the market) and you just get blank stares. They're way too focused on the social rituals of move in day and fraternity/sorority rush.

Totally, I didn't have to pay for college and since you cannot write off school debt, I thought they would at least have decent interest rates since it is pretty much guaranteed unless the die. As I found out from my girlfriend who has them, they are ridiculously high. Some of her undergrad ones are at least ok at like 4-5% but almost all the ones she is getting for grad school are like 6-8%.