At a local meetup we had a speaker come in and talk about "The Process" (en.wikipedia.org/wiki/Philadelphia_76ers#2013%E2%80%93present:_The_Process_era) which he deduced is design a strategy for long term success and see what happens. My thought was most tech employees and executives have very short tenure (3 years) so making short term decisions is incentivised (there is a lot of writing on this.) You can imagine as a product manager/GM/VP you'd push very hard on something like Amazon showing ads because its "new revenue" and regardless of if its a good idea in the long term for the business, its runs on the board in the short term which will provide yourself as an individual with the best results.

I don't know if people will be shocked with that type of thinking, but I've been thinking about it more and more this year.