what's wrong with leaving emails unread?
Freudian slip: I accidentally wrote "the time spent in the ad" on the first try. :)
I understand that it used to be very difficult or impossible to unsubscribe from stuff, but nowaways it's easier than ever as emails are basically required to have a one or two click unsubscribe system.
I then cannot distinguish between truly unread emails and the emails that I swiped as Done in Inbox, but still left unread in Gmail.
Inbox got it right by not showing unread counts and just letting you mark emails as done when they're no longer needed.