If you aren’t excited by the Apple Watch then this makes sense. The only major new success has been the watch. AirPods are also a huge success but it is hard to see it as a separate product category like the watch.

But how many successful new product categories did the Jobs Apple produce per decade? One or two at most. I personally didn’t get excited over the Bondi Blue iMac but it was Jobs first success but not a new category. That was the iPod. It took years for a new product after that.