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Archive.org is getting a 403 forbidden nginx.

Ya, I see. And Google and Wayback machine have not yet cached the issued url content.

Wild-assed kazinator guess: probably be a substring/regex match on "analytics". Must be a tracking domain!

It's on the Pete Lowe Adserver list directly, since Heap is in fact a tracking system and domain: https://pgl.yoyo.org/as/serverlist.php?showintro=0;hostforma...

While Heap Analytics indeed is tracking software, clicking the "temporarily unblock" button allowed me to read a pretty good detective story.