Great input on what's really important in a job description. Interesting Gen Y take on making sure the job description has a "what in it for me" section, since I know Curve Dental has a fun team working environment. And, I do think the description could save a few words.
That said, Curve Dental is a rockin place to work. I've seen their HQ office and there have high energy and happy people. They are a "contender", not a "pretender" in the Cloud-computing space with industry pundants applauding their direction & leadership. Microsoft's VP said cloud programming is "tough" and so I'm sure the list of truly qualified technical people for such a job is short.
Best of fortune to those techies who qualify because cloud computing is where it's at and Curve Dental has the leadership and the funding to make a bunch of people happy on payday.