Alternatively you could put a time limit. "Free 30 day trial" or something.
There are a few reasons for this:
1) The difference between $35 a month and $250 a month is a rounding error to most enterprises -- but for you, aggregated across all your business customers, it will make it much, much easier to grow and achieve profitability.
2) It's easy to lower your prices if you receive consistent feedback that people really want your product but think it's 30% too expensive or whatever. It's very difficult to raise your prices once people are locked in at a lower monthly rate (especially if the rate is an order of magnitude lower than what you end up really needing to charge).
3) Businesses are used to paying a lot of money for software (sometimes up to seven or eight figures annually). For large enterprises, there is a counterintuitive psychological factor: they don't trust something that costs $XX a month to reliably store their data and scale to their needs, and you'll actually close more customers at $XXX or $XXXX a month.
4) Selling to enterprises is very costly -- they will (try to) run you through procurement, legal reviews, security reviews, terms of service negotiations, and a litany of other things. Your price point needs to take that cost into account -- you simply can't make a profit from large enterprises if you have to spend a few thousand dollars of time/resources getting them closed, and then you have to make it up $35 at a time.
Also, I agree with the other comment saying you shouldn't offer a free plan, especially since your product is open source and they could self-host if they really wanted it. There's an inversion of value -- free users still expect you to support them, and users in free/cheap plans are often actually the noisiest for whatever reason. If I were you, I'd charge about $25/mo for the basic feature set (maybe without the branding and with more than 50 form submissions); $99/mo for the "premium" feature set; and "call me" for enterprises (hundreds to thousands a month depending on scale and commitment).
Do you (or anyone else reading) have examples of some of those type of features enterprise customers might want? I know this is a pretty open ended question. So if helpful, you could limit them to the context of a saas like this one.
Our Enterprise+ plan is the one for our largest enterprise customers -- the extra features are:
- Antivirus scanning for attachments
- IP access controls
- Custom tables (an advanced feature where you can create your own record schema and link the records to canonical records in our product -- for example you can create a table of "customers" and link each feature to the customers that want it)
- Account backup (obviously we do our own backups, but this feature lets you easily dump your whole account to JSON so you can do your own backups too)
- Some advanced features around managing licenses within your organization
- Our concierge service (which includes support for security/operational reviews plus some sessions to guide you in rolling out our product within your organization)
I presume these services are priced at a level that make it worth your time to develop them. Do you find you have a lot of feature creep as each potential enterprise customer asks for certain extra features?
Then, after you're all tested and things are working well, then raise prices (maybe after 2-4 weeks in).
Does it really matter about having high prices for those first few customers? No, they get a reward for taking a risk on you!
I know because I did exactly what you said, and I can tell you your point #2 "It's easy to lower prices" is not quite right.
It really sucks to lower prices. Here's what that looks like:
https://s3.amazonaws.com/nugget.one/academy/nugget-down.png
Conversely, it's easy to raise prices and grandfather the first few customers that took a risk on you.
Start with a price that is the lowest price in the cohort/market band that you are interested in and then work your way to the top as you get settled in.
I'm a big fan of the inner game, IMHO folks should operate where they feel comfortable so they can rid themselves of impostor syndrome and get more confident over time.
But yeah, do like compete.com did move from a $49 price point over time all the way up to $1,000+! That's fine by me ;)
2. While you may be right that you can raise prices, you have to remember the competition - I'd compare this to, say, Wix or Wordpress or Squarespace. It may be 200% better than those tools but price matters to the people buying and they will be comparing them.
Looks neat, though!
2. All content is focused at English audience except the pricing details. Use a dot decimal sign $12.34 not $12,34
3. I would make the connection to your open source project explicit. It’s an asset. Sentry.io does this well
Congrats on shipping!
Of course this depends also on who you want to target as potential customers - who do you want to target?
FYI build some alternate landing pages that are SEO’ed for “square space alternative”, etc.
I think it might be a good idea to further limit your free tier to a time trial (a week?) maybe rather than # of projects, and maybe adding a cheaper tier -- the ability to make a website with only drag and drop.
Some that you might consider competitors:
- http://macaw.co/ (not really)
- https://landingi.com/pricing
Also, I'm not sure who your main audience is, but using ',' for a decimal point is not commonplace in the USA. I doubt any worthwhile customer would think it was $1,490 a month, but just saying.
ps. the price format should be solved :)
Thank you very much for making such cool tools, best of luck with the product
"Malicious emails often link to this site. Are you sure you want to proceed to go.sparkpostmail1.com?"
For example, the "what" is "free forever", so the "why" is "save money and not increase monthly software subscription fees, keep my budget in line with the size of my business, grow with you, etc." Just change the point of view, and you'll get your why.
The "what": super cool features that provide enough flexibility for the credit, but simple interface. The "why": because small business is about ideas, and ideas need a voice and a face. And sometimes the idea is a quick one and I only have a few hours this weekend and the site needs to be done ASAP. Hope this helps you get the wheels turning.
My other feedback is styling: make the text not be aligned or sized so one word is left hanging below a full line. Check different phone screen layouts maybe? Just bugs me to look at. But I do like the overall color a lot. Nice!
I don't know how they're going to use my email. Are they going to send me useless emails in the future even if I decide that I'm not interested in the product? Are they going to make me confirm my email instead of letting me right in to try it? If I don't like the product can I delete my account or do I just have to forget about it?
I like when I can try out a product with as little friction as possible. To be completely honest when this happens it can sway my decision to use the product.
There are some hard to answer questions around the type of users that need dynamic pagebuilders, and you need your paid tier to target the specific pain points of people who would pay, not just arbitrary limits on free feature usage. I built the platform for free users so that's all I ever attracted.
If I did it again, I would focus on things businesses need like product widgets, contact forms, store maps, opening hours, social integration and so on.
1. Very nice, fluid, rich way to edit.
2. When using Command + <- (back arrow) on mac, equivalent to Alt Back Arrow, you should ask if you want to leave project, regardless if it was saved. First time users wont understand at first that you need to click many times in a text box to select THEN edit it, therefore they will not go to top of word/sentence but instead they will leave the current project and go back to project creation or dashboardm, therefore creating frustation.
3. I had a very bad UX case: I went back to dashboard, and came back to upload logo, just to find that my text had been erased and replaced by the original LOREM IPSUM text (effectively, I LOST my write-up work). I believe this is a history navigation issue, but the result is that I lost my page. I could get around this and correct the damage because I had published the evolved version earlier and did not refresh my published page, but you need to check this as this is a deal-breaker when you're authoring.
This is a great tool and if you keep the excellent look and feel, reliability both in UX and hosting if you get it is going to be the make or break part of the equation.
Good luck, and count me in if you need debug and assistance.
Might want to add them here: https://hellonext.co
Also a example page showing the awesome stuff people can build would be nice.
Just one feedback. The font on the pricing section is too blurred and not readable.
Besides, business users going for the business instead of premium plan are going to be mostly price insensitive anyway (who needs more than 50 websites?!)
Wix, Wordpress, Mendix, Microsoft Dynamics, etc
However I don't understand what this is? What's the output? A hosted website or some html? What would I use this for?
1. Design your page using our simple page builder 2. We host it for you in one click (or you can choose to export it and host yourself)
It should be simple but it’s so hard for the developer to see they have not explained the basics.
And if your project don’t explain the basics fast, people leave in seconds.
i see you use ck editor, how was integrating it with page builder? because i was making something similar some time ago and it was a pain to find a solution for inline editor. and how do you host users projects ? i mean is it all in one one virtual machine or something?
I made a plugin for the editor and is open source https://github.com/artf/grapesjs-plugin-ckeditor so try to check it out
> how do you host users projects ? i mean is it all in one one virtual machine or something?
Yeah, kind of
The fact that your ssl cert is not working is also a concern
https://fortiguard.com/webfilter?q=https%3A%2F%2Fgrapedrop.c...
There's a link to submit a review on that page.