To me it sounds like Apple wants to be "seen" as building products that last as long as possible to justify the cost of the product. They want you to justify the buy it for life cost, because they want you to believe the marketing that it will last longer than competitors, even while laptop keyboards fail early, the repair process costs over $800, the screens on laptops look like someone sprayed brake cleaner all over them when they've only lived in an office environment, iPhones get "touch disease" etc etc.