Solar noon matching clock noon would require daily clock shifts as well as differing clocks at each slight difference of longitude. Almost no one wants that, and the various differences people want from that are all about (different ideas of) social convenience.
> They want their clocks to be permanently shifted one hour, instead of shifting their schedule one hour.
No, they want society’s clocks shifted an hour, because that is something practical for government to do, whereas shifting society’s schedules by an hour is not.