And before someone suggests that users can't be taught this, there's precedent: We've been trying to teach users not to trust that "Secure" badge/lock icon they've gotten used to. The difference is, the secure icon never represented that they were communicating with someone trustworthy, but the EV designation would.
EDIT: Also, hi Ian! stripe.ian.sh makes you a minor celebrity, and I'm honored by your presence. ;)