You might see if this could get funded as a means to help seriously at risk populations reduce their risk, spot problems at an earlier stage and so on.
I have a form of cystic fibrosis, as does my 23 year old son. We have gotten a great deal healthier than doctors claim is possible largely by making dietary and lifestyle changes to protect us from illness, rather than waiting until we are ill and loading up on drugs. I'm extremely controversial in the CF community. But if you had funding from some "kosher" organization (unlike me -- I'm just some loudmouthed individual speaking from firsthand experience...aka "fruitcake"), well, there is real potential to do real good here, not just for the individual quality of life but also the economy: By my estimation, the 30,000 or so people with CF in the US consume roughly $3billion+ annually (edit: I mean in medical care -- doctors visits, drugs, hospitalizations), most of which does not come out of their pockets. Most of it comes from insurance, state aid, federal aid, charities, and even medical write-offs when patients who are routinely deathly ill simply can't pay. I don't know how to tap into that $3 billion, but it is in someone's best interest monetarily (if nothing else) to help this population (and others like it) stay healthier. And I know it is an achievable goal because I do it every day. I just don't know how to adequately explain to other people how to do what I do.
I hope this goes somewhere. I am excited to see something like this. It fits nicely with my views on what works, health-wise.
Best of luck.