1. Can an arbitrary third party eavesdrop on my communications?
2. Am I communicating with who I think I'm communicating with?
It is now extremely easy to handle use case (1). Use case (2) is still genuinely hard, because even extremely technically literate security-savvy people can still easily be phished (my current go-to example is this talk: https://www.youtube.com/watch?v=ZjW12K0IHgo).
Compounding the problem, many people insisted, for many years, that use case (2) was the overwhelming majority of all the value of SSL/TLS, and use case (1) was at best a tiny microscopic fraction of a fraction of a fraction of what was useful about SSL/TLS.
Lest you think I'm exaggerating: I've spent years arguing with people, including right here on HN, about this, and being condescendingly told that identity verification is the crown jewel, and that if I'm not going to make use of that then I might as well literally just go back to plain unencrypted HTTPS, because apparently that's actually better than using SSL/TLS without identity verification.
Also, I really recommend watching that video I linked. It's a security engineer at Stripe, talking about how she ran some pretty successful campaigns within the company. Whatever you may think of them, they're not unlettered philistines. But even things like your "Expect-EV" wouldn't have helped -- she cites an example of people noticing their password manager wasn't autofilling, because it knew they weren't on the expected domain, and then users manually copy/pasting the credentials out of their password manager anyway. There just aren't any easy "just do X" technical solutions here.