Given that decades of user research overwhelmingly indicates that the average web user does not understand the components of the browser URL bar, and in many cases those users are completely unaware there even is useful information there, I'm going to bow out of this, because you're now into territory where you need to forcibly educate every single person on earth to understand the URL bar.

(and you're "only" now requiring that every single person who will ever do business of any sort must pay up for an EV cert, but that's actually less of a problem than trying to force people to understand what an EV cert is and how to tell if a site has one)