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Content creators on PeerTube could do in-video product endorsements.. that's already a fairly standard practice on YouTube, which does support monetization.

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It's a bit of chicken and egg problem though. To get in video endorsements, you need to get very popular. To get very popular, you need a more popular platform than peertube.

It depends. You obviously need a millions of subscribers to promote the 'appetite suppressant' lollipops - and you need a TV to promote the new life insurance brand. But to triple the sales of HackRF, a couple of thousands niche auditory is enough.

Sponsorships are only one form of monetization. The competitive feature for content creators here is ad revenue sharing.

The only thing I got from reading this write up is that it will be pretty easy for someone to create their own instance and throw ads on someone else's content.

It seems like for many creators on youtube the ad revenue sharing is no longer a notable source of their income.

For the top 1% of the top 1% maybe. Keep in mind that this is long tail distribution and many creators rely on ad revenue.

That long tail is what drives growth for these platforms anyways.

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