I'm going to tip my hand here and admit that I upvoted this before ever reading the post simply because I've never seen an IPFS link in the wild before. :)
I've had IPFS support on my website for a while now and figured since one of the top HN posts was about porting a blog to IPFS I'd share the IPFS link.
The best practice is to have a domain using dnslink[0] which always points to the most recent IPFS hash on a gateway with the content already pinned. I believe this is what the IPFS team does for their blog, using a combination of a static site generator and web hooks.
edit: looks like this might be relevant: https://github.com/ipfs/go-ipfs/issues/3860