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I suppose it may vary, but what do you think is the right way to decide on which of the non-do-both options is best? The one with more automation? The one that maximizes runway?

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Of course it depends, but this is where having a mission statement is really helpful. I've been in this position before and what seemed like a hard decision at first was super easy once I reread the mission statement. "Oh wow...option B clearly fits into the mission while option A does not."

I would encourage every company, large or small, to work on a real mission statement that can be committed to for the long haul.

As I have gotten older, this is a good way to judge potential employers, especially if they cannot articulate the mission.

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