Google is making a very big mistake ruining this image and supposedly core principles with the actions it's been taking in the past couple of years. They won't recover for decades from this, just like Microsoft still hasn't fully.
Google's "Don't be evil" has been a huge branding asset, but it seems Google has been too eager to step all over it and throw it in the garbage lately. I wonder if it will be worth it. I hope it won't be.
These days I distrust almost every move Google makes by default, and I imagine there is a growing number of people like me. Google may think "eh, so what, we'll just lose a few percent of our users, but gain all of those juicy killer machines and censorship contracts instead," but now people like me will also be first in line to support governmental action against the company (GDPR, etc), while before I would've been the first in line to defend it. So Google won't be losing just users or even advocates, but it's also turning them into vocal enemies - all in the name of continuing to grow those quarterly profits.