The main thrust though, is that this doesn't actually solve anything for end users that the Google Chrome team says it does. There appears to be absolutely no benefit in turning this on.
Over the last year or so, it feels more and more like Google, as a company, is getting desperate. Like it feels the external tide of popular opinion turning against it. But rather than mend its ways, a decision has been made somewhere to slurp up as much information as possible as quickly and quietly as possible, before it all comes tumbling down around it.
I wonder if GDPR was the turning point. Even my boss, who on a computer literacy scale of Linda Lovelace to Ada Lovelace ranks near the bottom of the scale, asked me to explain GDPR to her.