I've been very happy with Fastmail.
1. They often express their opinions on topics like security and privacy. Like how things impact their users, where they stand, and how they plan to do. As a user I am happy to see a company actively talk about hard topics like these.
2. While they are not the most stable software service I ever use, but they always provide timely update. They also write postmortem to explain what happened technically, what did they do, and their future plans. As a developer, I am appreciated when a software company spent extra effort to acknowledge and explain issues of their service.
3. Their business model is simple. I pay money, they provide service.