These days I have same feeling about Google search results as I'd with Yahoo in late 90s. They routinely fail to identify important keywords and just ignore them. I have to put quotes on important keywords for roughly quater of my queries to avoid seeing generic stuff. For at least 10-20% of my queries, things are buried deep in to page 4 or 5 because rest of the pages are taken up by people gaming the SEO or they get ranked high because of stupid viral reason. Every person I have talked to about this has echoed this sentiment wholeheartedly. It appears that no one at Google cares anymore about all these pain people are experiencing. May be Google's internal metrics would even fail to capture this dissatisfaction because people keep using it despite of issues. Thanks to monopoly, traffic doesn't just drop. The image search by image is such an old ask that they have never got around to doing properly. Kudos to Bing for keep marching despite of our collective decision to just increase our pain threshold and stick with Google.