are you talking about device manufacturers or component manufacturers? for the latter, look at what happened to imagination when apple dropped them and then tell me with a straight face that wasn't bullying.
It wasn't bullying. Imagination was a one trick pony with, to mix clichés, all their eggs in one basket. They were always going to be screwed when Apple continued far enough down their predictable path to in-house silicon. The people with a clue all left (mostly to Apple) leaving behind shitty managers and the usual clueless offshore types who resorted to the court of public opinion via an embarrassing, needy blog full of vague threats of legal action. That's the closest it got to bullying, really.