This is a race against Mobile Authentication Taskforce and their fundamentally insecure accounts. If the solution can't beat them, it'll get trampled.
Those other "unsafe actors" are trying to completely take over authentication, meanwhile you need 2 $50 hardware security keys at a minimum to safely use this tech. This will lose on consumer pricing and consumer uptake to the insecure Mobile Authentication Taskforce and you won't GET the option to use a FIDO2, because you'll have the choice of insecure mobile auth or nothing.
You have to win against the public or they'll be suckered by bad and insecure authentication that is easier to use, and the things you want to use will be insecure anyways.