Why the "not too much"? IIRC Adblock was "compromised" in a way because it was more profitable for them to make deals with advertisers. If they made more money off of donations they wouldn't need to sell out.
But on a more serious note, it is simple products like AdGuard DNS which will probably make Ad-Tech sweat more, because it's so easy to use for average users.
Adblock was compromised due to lack of integrity imho.