John Collison apparently said the goal of Atlas was to have an impact on access to entrepreneurship that would be visible in macroeconomic indicators, and the team seemed to really be putting in the work to reduce barriers to entrepreneurship and make that happen.
And all of it for $500, and they gave us like $5k in AWS credits. It was such a good deal that it didn't even make sense, which I assumed was because it was in beta, but it doesn't even look like it has changed.