And when we have a formula that can express developing a user base and market trust, particularly in the face of a company that already has it, may be we will.

Until then, it's not terribly accurate to say "A team of 5 can write it in 6 months, so call it $2 mill valuation after hardware and support" because spending some money to have the exact product DOESN'T mean you have nor can get their customers.

AND all their current customers (and customer pipeline) AND their roadmap.