It's a much better article, but really jumps the shark by the end, and the reasoning to convince become very unsound, like suggesting you'd only end up with ridiculous classes like 'image-card-with-a-full-width-section-and-a-split-section' .. but no I wouldn't.. I wouldn't ever put layout in a class name (full width), I'd call it the hero, priority or whatever it was semantically, which is a discussion with the ui/ux members of the team.

Composing utility classes via css (ala, what many have done for years since sass/less) is one thing, but then collapsing the component class all the way back to the html I really can only describe as jumping the shark, it's gone beyond logic.