Steve Jobs pretty much set Apple on the premium goods track when he returned. The iMac, iPod, iPad, iPhone were all developed under his watch and all were premium priced.
Apple has pushed the margins higher but that's only because the market can absorb it. Computing is more central to people's lives and they are willing to pay a premium for a good experience.
Steve Jobs pretty much set Apple on the premium goods track when he returned
You are revising what I actually said, and about that you are completely wrong. I never denied that Jobs set Apple on the premium goods track. However, he was one of the major forces keeping it from devolving into being only a peddler of luxury goods.
Tech innovation does better with good margins, and good margins come easier for more upscale products. But doing that is better as an adjunct which increases your margins, and winds up empty as an end to itself.
Of course, if you never use premium features, then it's a luxury good.
Every time I've priced out a laptop with similar configuration to my MBP (including a good-quality display, NvME SSD, good battery life), it always ends up costing about the same as an MBP. And then Apple's customer service definitely tips in their favor (I've been spoiled by fast, convenient, competent repair service at the Apple store).
So either everyone is making big margins on well-configured laptops, or the perception of over-priced MBP's is misplaced.
That didn't always used to be the case. Previously at launch an MBP was often quite keenly priced for the specs. But the last couple of generations have been badly overpriced.
Which ties back into the earlier comment on this thread that after Jobs died, the company has gradually devolved into a 'premium cost for not quite as premium hardware' tech company. Previously MacBooks were well priced for what you got (Australian here also), nowadays they are more expensive that equivalent laptops which have more connectivity, touch screen etc.
When I bought a Cinema Display I figured out that a display with the same response time and color gamut would run about $75 cheaper and have a plastic case.
$75 for aluminum, more ports and being able to pick it up that day was more than fair.
Thing is, if you drop a few upgrades, such as dropping the CPU speed by a few percent, dropping the dGPU, going to a 1080P screen, and using a SATA instead of NVME drive, you're down to $1400 for largely minor decreases in performance and capability (none of those things would affect my use cases appreciably, you might be different). Apple doesn't give you those options in a MBP, and the standard MacBook is pretty outdated, topping out at an old dual core i7.
Also, the difference between a SATA SSD and NVMe is night and day.
A similar model to the base MBP is ~$300 (~12%) cheaper, but by also dropping some other features they didn't feel were important for their use case, they could get the price close to $1400 (40% cheaper), but Apple doesn't even offer those options.
The point is not to say that a $1400 laptop is equivalent to the base MBP, but that a $2100 laptop is, and a cheaper MBP might be possible if apple was willing to offer some lower end/dated features. But they aren't.
My daily work computer is a 2012 Macbook Air which I dropped from a standing height 4 years ago. It has one bent corner but still runs great.
That is just amazing hardware, but on the other hand, I have a pair of AirPods that just can't autoconnect to my MacBook unless I fiddle with the Bluetooth and speaker icons in the toolbar every time. And AirPods were fucking expensive and both are produced by Apple. What gives? How can they be so incompetent in making a wireless device connect to another wireless device?
That said, my Sennheiser HD1 headphones are absolutely amazing, and I don't miss being physically tethered to my laptop.
runs perfect
just saying...
I have both a Mac and a PC laptop of that vintage and they're both still perfectly suitable for anything short of current gaming or other extreme tasks.
The years being 2012, 2014, 2015, and 2017.
The only two working still are the 2012 and the 2017 but I had a warranty swap on the 2017 in early 2018.
That 2012 model is incredible.
I did buy a few upgrades since then (16GB RAM, bigger SSD, new battery) but given that I don't do any gaming, there is very little that a new purschase would get me.
So this is definitely not a Mac-specific thing.
If you want something with a similar form factor (light and thin) then anything with similar hardware specs from another company has always been around the same price, or more expensive.
I think the perception of over priced laptops is misplaced because people look at base specs, but ignore form factor. And, yes you could argue that you don't need something so thin and light, and maybe that's true for some people, but if it's a feature you want then apple laptops are competitively priced.
Which one is that? Until this past July, they were consistently a CPU generation behind every other brand on the market.
I paid $800 (I think it was $899 retail) for my current 13" Dell Inspiron 7000 laptop. It has an i7/DDR4 RAM vs the i5/DDR3 in the MBP, but given the slower hard drive, let's call it even.
The comparable MBP is $600 more at $1,499.00. The display is no doubt better, but I don't know that it justifies that much more money.
But the new Pro series is just not pro enough for me. Why the hell should I buy a dongle for everything? It's supposed to be pro - you shouldn't have to basically carry a whole bunch of dongles to get stuff done. I don't know, maybe I am technophobe, but sometimes taking away the stuff which works and useful to shave a mm in height is just stupid from my perspective. If I want a super light laptop without the need for ports etc. I would go for an Air.
Dunno what's going to happen but will stick to my 2013 till it literally won't work anymore.
/end of rant
A shame they got rid of the SD card slot though, and I will be very upset if they get rid of the 3.5mm as well.
It's basically "après moi, le déluge" as self-fulfilling prophecy. Real leaders create something that lasts beyond their deaths. Contrast this to George Washington, who could have ended up king but worked hard to make America about institutions, not men. Or, in business we can look at places like Toyota, which have remarkable cultural consistency and continuing innovation across the decades.
Here is what would have happened under Jobs:
> If you head over to Xiaomi China’s official store (via XDA-Developers) you’ll see three new bundles unsubtly named the XS, XS Max, and XR sets. Included in each bundle is a new Xiaomi phone — either the Mi Mix 2S, Mi 8, or Mi 8 SE, respectively — a Xiaomi Notebook, a Mi Band 3, and a Bluetooth earpiece/earphones, all for the same price as their namesake iPhones.