Greetings from Santa Kurara, Kariforunia

Neat experiment, but it looks like they have a way to go. In order for this to be really effective, they will need to identify what needs to be transliterated within the context, and do a combination of transliteration and translation.

For instance, the first image has the Filyovsky Park metro station (Филёвский парк -- not too hard for you to recognize if you know a few Greek letters). Transliterated into Chinese, it became 菲列夫斯基帕尔克 -- "fei-lie-fu-si-ji-pa-er-ke" (apparently they transliterated the word "park").

It'll be interesting to see what happens when the Google Translate team starts to work with this.