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While Stripe is extremely developer-friendly, the alternatives aren’t that bad. They’re annoying to set up, but certainly not prohibitive to a determined founder starting out. Today, options like Braintree are comparable in terms of dev-friendliness.

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Yes, but I’d credit Stripe for increasing the overall dev-friendliness of processors by introducing competition. And there were several companies started in the years before their competition caught up. I built two applications in 2012 using Stripe. One wouldn’t have existed otherwise, and the other would have cost my client a lot more money.

I’d also credit Atlas with new revenue. I don’t think that program has a peer yet.

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