Some would contend that Porsche never made diesels at all, but I understand that sometimes great companies make terrible mistakes like the Macan and Cayenne
It would be really fun to have a waste veg oil burning Porsche though
It would be really fun to have a waste veg oil burning Porsche though
This isn't something that can be bought back. "I drive a Porsche" doesn't have the same implications it once did.
And the Urus manages to be even more flagrant brand engineering since it's an Lamborghini version of a Porsche Cayenne, which is just an Audi Q7, all based off an VW Touareg.
If there's a current Porsche vehicle hurts their brand, I think it's the Panamera. All their other vehicles are either sportiest in class or best in class, but typically both; the Panamera is neither.
But Porsche haven't gone anywhere near full BMW yet, and BMW is still cooler than Maserati and Lexus. I think Porsche's brand value is doing just fine. Not every car manufacturer needs to be McLaren/Ferrari/Lamborghini/Koenigsegg/Bugatti, and arguably, Porsche was never part of that group.
The Lamborghini Urus shares the same VW group platform as the Audi Q8 and the Bentley Bentayga. [1] [2]
[1] https://www.autoevolution.com/news/lamborghini-urus-meets-au...
[2] https://www.quattrodaily.com/photo-comparison-audi-q8-concep...
They're all the same car with different packaging. The biggest giveaway is all of the clones use Audi's pretty distinctive rear air suspension system, the odd for Audi/VW rear wheel steering, and the uncharacteristic for Porsche/Lamborghini ZF-8HP automatic transmission.
Porsche’s success has meant many other “cool” brands following suit.
Also Lamborghini, by your metric, ceased being cool when they released the LM002. Were they still cool between the years they ceased production of the LM002 and began production of the Urus?
Really does suck for cool kids these days. Can’t buy RR, Bentley, Maserati, Porsche, Lamborghini, and soon enough Ferrari ( after they release the Purosangue). Oh and to play it safe avoid Aston Martin, because the DBX concept.
* 918 Spyder? Thank the crossovers and Panamera
* Cayman GT4 and Boxster Spyder? Thank the crossovers and Panamera.
* 911R and GT3 Touring? Thank the crossovers and Panamera.
* GT2 RS? Thank the crossovers and Panamera.
* The 911 Speedster that should see production? Thank the crossovers and Panamera.
* The track-only €701,948-priced 935 they're making 77 copies of? Take a guess what helps make it happen.