Source? Light is still hitting your retinas, whether it comes from reflection or from a backlight.
I really enjoy E-Ink displays, but not because of perceived health benefits from reflected light. I enjoy how readable they are under sunlight, how they consume zero energy to show a static image, and how this enables them to always show content even if the device has no power.
It's simply not necessary to use unsourced health claims to justify a great technology like E-Ink.