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>1) He says you should delete your facebook account. It's too late, the data is already there. Deleting does nothing.

facebook monetizes data by using it for selling targeted ads. by not using facebook, they can't sell you more targeted ads, which is something.

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While true, a vastly more useful approach is to poison the well and give them false data.

I question whether this is really more useful. You'd have to show that advertisers noticed that data was fake, and that they cared, and that they cared enough to pull FB advertising.

To do that, you'd have to get a whole lot of people putting up false data, and to do that, you'd have to make it very easy to do. Which would probably make it detectable (you think your fake data tool will stay off their radar?).

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