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> First being too cartoonish and second being something isn't quite right.

What do you think is the significance of that for Basecamp? Poor branding? Poor conversion? What's the business impact?

I don't have a number to say as a percentage, but it definitely have some impact. Not the first time I precent it to upper management and Asana won purely based on "looks". ( You see, those in the management don't actually "DO" anything, they look at things and if they dislike it they will disprove it, whether a tools is decent to use is not their problem )

I felt Basecamp are aiming at different market to Asana. Basecamp are for consultants or freelances with many clients. Asana are aiming at SMEs and Enterprise.

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