Today, I had lunch with a friend who owns a small construction company…

This resonates.

Along similar lines - my business partner and I often discuss a customer test for our consulting businesses: are we trying to build & sell technology to experts in technology or are we trying to build and sell technology to those who aren't versed in it but desperately need it for some aspect of their business.

fwiw, our conclusion is often that the later is the right answer.

This is an excellent series of tweets that show that while not everyone should code, everyone can use some code in their life to make things better.