Transplantees Find Catharsis in Holding Their Old Hearts
theatlantic.com
theatlantic.com
And the privacy settings button appears prominently in the bottom right of the screen allowing you to change your settings at any time.
The Atlantic appears to be doing things right. Curiously though, if you disable ad personalisation, you get no ads. I'd be fine with supporting The Atlantic through advertising, when not being tracked.
I agree that they need a "no" on the initial screen, though.