You're not competing with your locality but with an entire country, or more. You need to stand out somehow.
I wasn't looking for a remote job to be honest, but it happened. I honestly didn't know I could work for a company remotely back then, I was very young and had not idea about the paperwork, transactions, etc.
There are a lot of players in this, some are just looking for cheap labor, but there are also companies that understand that talent is everywhere and they are looking for that.
Yet, you can receive offers from the whole world.