Type systems are essentially an attempt to embed a logic that can prove various invariants about the code. What varies across type system to type system is A. what you can express and B. how much you can check. The issue is, most programming language designers decide these two things for you. That's why stuff like reification vs type erasure bites designers; the decision is irreversible.
But what if it wasn't? And this seems to be what this article is proposing. That if you can write compile time functions that deal with types as a construct, you can leave decisions like type erasure and reification to the programmer. Granted, that essentially forces programmers to act as language designers. And I doubt most programmers want to learn stuff like type rules or how to prove soundness.
However it does have some really cool implications. Like right now, Ruby has this whole debate over adding types. And sure, Ruby could just add normal static typing with some annotations and it'd work. But it kind of doesn't make sense for such a dynamic language to use such a static construct. What'd make more sense (to me) is some sort of metaprogramming on code that allows for checking invariants. Like being able to load a class, then run it through a checker at runtime. I've been reading a book on dependent types (The Little Typer) and the whole idea of types having types with a meta-type of sorts (universes in dependent types, meta classes in Ruby) seems very applicable to Ruby.