>I sent him a link to Mouser, a catalog where you can buy a 0.006 x 0.003 inch coupler. Turns out that’s the exact coupler in all the images in the story...
I don't know much about technology journalism, but I would think that no one who is a technology reporter would make a miss like that. And even if he/she did make a miss like that, wouldn't an editor or someone higher up call that out pretty much right away?
I can't see why this story would have been put out as is without further investigation? Maybe some independent verification? I suppose there remains a slim possibility that the overarching theme of the story is true, and the reporters are simply spectacularly inept. There is also the possibility that the story is false and Bloomberg itself is spectacularly inept. Other possibilities are too terrible to contemplate. They run the gamut from simple propaganda, which is terrible, but would not be unexpected... all the way to out and out graft. ie - Some influential guy was short Apple.