Maybe those who care that much about privacy should use a complete different set of products. I, for one, would be more than happy to let Facebook/Google/Netflix/Yelp to use my personal data to customize their product to serve better content, better ads and better everything to me. I'm much more upset about Yelp when they keep recommending restaurants that I apparently won't care about even I've been feeding them so much information by checking into restaurants I actually like. I'd be glad if they share that information with Google/Facebook, who are much more likely to have better recommendation algorithms.

I downloaded my Facebook history when they provided such a feature, and was completely unable to find anything interesting. Why would I care if they would protect my privacy or not. If protecting privacy leads to much worse user experience, I'd rather they don't