The T&C go into great detail to make sure we understand we have no rights to the account/service/product, and that they still own it at all times and can revoke it from us.
Most companies still don't even comprehend that an account to a service can be an important part of someones life. Google locking people out forever over some automated perceived issue, as though it's nothing special and not even worth a cursory glance. Meanwhile that email account could be the central point of that users entire life.
Game accounts can have a serious amount of money, time, love, and effort invested in them. I've been using the same PSN account since the service first launched. I have hundreds of digital games, DLCs, movies, etc. My entire life is also run from my email, tied to everything from paying my rent and bills to managing my kids school through their online services. In the former, I don't play online games on purpose, because I know of the risk of pissing off the wrong kid, and for the latter, I don't use a free email service and control the domain so I can redirect it. Still not perfect though.
We need to take this stuff more seriously.