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Really? It is pretty obvious that it is social engineering. Can't you check the email domain?

From the article: the email was spoofed to appear to be from the building company.

You can see in the screenshot (scan of the email) it was a low-tech spoof. They simply bought the same domain with a different TLD (.com vs .us)

There were many red flags that weren't caught, this being one of them.

Yeah, there is a lot of UX work that could be done to address this. For example, a "HTTPS green lock" equivalent for ongoing email conversations.