I think their real point was something like: many companies that have an Enterprise Service Bus architecture for their pile of polyglot microservices, have a dogma for the encoding of the data flowing over the Bus. And Protobufs, though good for some use-cases, are a particularly bad dogma to be stuck with. That is, when they don’t work for a use-case, they really don’t work for that use-case—and an ESB means having to try to shove a wire format into pretty much every use-case. So “when it’s bad, it’s really bad” is a bad property for a format aimed specifically at being an enterprise’s ESB-interchange-format dogma to have.
(Contrast to, say, JSON-RPC, which I’d place on the opposite end of the scale being described here. JSON-RPC is mediocre at best in terms of data fidelity, performance, etc., but it’s inoffensive—when it’s bad, it’s no worse than when it’s good. That makes it a good choice of ESB dogma... even though, in engineering terms, it sucks!)