Mainly, I just think that interchange formats should be boring, simple, and ideally not incredibly slow. Protocol buffers at least meets those bars, even if it doesn't meet the consistency bar that the article desires. The whole "stop being a hipster and just use X" meme comes to mind. Probably realistically X is JSON in this day and age.
The problem with JSON for internal formats is that there’s often only one consumer and producer, so documenting the format rarely happens. Later, when you want to reimplement one side, you learn that there is no “one place” where you parse the JSON, but that you hand bits and pieces of it to completely unrelated areas of code.
Figuring out these as hoc formats is nigh impossible, so you end up just looking at the data over the wire and writing code that parses what you see. Except then you have broken code that doesn’t parse the less-common variants that have extra fields, don’t have extra fields, sometimes have their fields as stringified ints instead of just binary ints, etc.
Virtually every time I’ve seen JSON used as an internal interchange format, reverse engineering that format a few years later.has become a massive, error-prone, tedious, and time-consuming task. Save yourself from this ahead of time and pick formats that require a predefined structure, like protobufs.
The one place where I don’t think dynamic types have their place is in internal interchange formats. These can live forever, and they can change subtly over time. It’s the living forever part that changes the calculus.
Don't forget integer type defined by implementation. Very easy to shoot yourself in the foot in when consumers/producers are not written in the same language, even more if it's a mix of dynamic and static languages.
Nothing beats a well defined and commented schema.
Presumably you would be okay if the care and rigor were taken to define a schema and its physical representation just happened to be JSON?
How many of those people exist?