Online privacy: what’s at stake
cdixon.org
cdixon.org
Most of Europe has a socialized independent press, in Germany it's financed by a soon to be mandatory per-household charge (currently mandatory per-TV/Radio charge) and it's been mostly working out so far. Quite frankly I don't understand how you can call a company owned newspaper like the NY Times independent.
The reality is that personal identification (as opposed to anonymized or pseudo-anonymized id) isn't necessary to drive the kind of value advertisers need to see ROI gains relative to the ways they buy today. Whether or not the ad industry can organize around a coherent strategy here is questionable, but there are tens of billions of dollars in incentive not to have regulatory agencies come in with an iron fist.
I stopped reading after that. I'm sorry, but if you're going to start basing the rest of the article on crazy false projections, there's not going to be a lot of point.
Does it not surprise you that they're betting their money on a paywall site, and proclaiming that print newspapers will die? Of course they'd proclaim that! They want you to sign up to a subscription.
I'm just saying, it's hardly an unbiased opinion of where things are headed.
The good news is that the things users want to keep secret are almost always the least important things to online advertisers. It turns out that knowing people are trying to buy new washing machines or plane tickets to Hawaii is vastly more monetizeable than their names, who they were dating, or the dumb things they did in college.
Your preferences + your email address is extremely valuable to online advertisers. And an email address is generally a personal identifier. Well, all of mine are, even my gmail one is an identifier if you know what I do or what country I'm from as I have a fairly rare surname.