Watching Apple: A closer look at iPhone transition animations
watchingapple.com
watchingapple.com
edit: Even if people don't realize it breathes at the same rate as a human they notice subconsciously. Something about it is just right. Little touches like that make Apple products attractive to humans. Design matters. It's hard to hear for some geeks but the tech isn't paramount now that computers are mainstream.
Not all PC makers are clueless.
I've long thought Sony to have the finest industrial design this side of Apple.
Or it's different enough to not conflict?
I don't know.
For instance, the GMail app recently added the feature that the email subject line and 'from' line are always visible - but the way they implemented it was to pop in a reduced version of the message heading as soon as the full version is completely out of view. So if you scroll as you're reading the first two lines, there will be a brief period where you can't see all of the message header, then the header will pop in with no transition - right over what you were reading.
The iOS mail app doesn't have this feature, but the equivalent behaviour in Contacts is a lot smoother, since the alphabetical contact header just docks at the top of the screen as soon as it starts to move out of view, which feels a lot more natural.
All of these are tiny, tiny little differences that don't particularly impact the use of the system, but make a big difference to the overall feel.
Before I bought my iPod I must confess to having been quite disdainful of Apple fans. Nowadays I understand the difference a bit more.
On the other hand, if you contrast it to what happens on OSX, the screen "just appears" without much fuss. This actually reduces distraction (at least to me).
I think you're spot on when you mention the impression on Windows of the computer having done a tremendous amount of work just to put up that Explorer window. I note that I "irrationally" try to avoid having the computer do unneeded work — for example, if I accidentally kick off an "ls -lR" against the wrong directory, I jump to hit control-C as quickly as I can, even though I know full well that no harm beyond an infinitesimal fraction of a cent's worth of energy usage and wear & tear would be done by letting it continue to run for a few seconds.
If you have registered as a developer with Apple, check out session 103 "iPad and iPhone User Interface Design" by Jay Capela and John Geleynse. John is the Director, Technology Evangelism and User Experience Evangelist at Apple.
Session 103 was one of the best at WWDC10. Geleynse talks about how hard it was to decide how to animate things in Keynote for iPad. For example, how long it took them to come up with the right animation for rearranging slides in the navigator - they ended up with a little "bump" animation as you moved a slide up and down.
http://developer.apple.com/videos/wwdc/2010/
While you're at it, Session 104 "Designing Apps with Scroll Views" shows you how precisely Apple engineers their own UI code to be efficient and elegant.
If you swipe left from your first home screen to the search screen, the icons dim gently as you swipe. If you swipe back to the first home screen, the icons are at full opacity right away and don't fade back in.
I think it's part of what made the iPhone so amazing and revolutionary, everything was looked at, everything thought about. And every now and then you notice something like the phonebook scroll which is delightful.
EDIT: Yes, in the Contacts app. The center of it gets lighter.
When I went to WWDC this year, the lead UX guy from Apple said that one of their major design considerations is how to make the interface seem like a real thing with which you're interacting directly (known as a NUI in some circles).
If you keep this mind it explains a lot of their UI decisions... For example, the letter headers pushing each other out of the way as if they could not occupy the same space at the same time.
If you click the image to zoom in you'll notice it's quite blurry, so I suspect it might not have been created as a screencap of the simulator but filmed off the device with a camera. That would explain the variation.