Let’s consider the future of Facebook in various time ranges:

- 1 year: about the same as now - 5 years: still corners social media, but not as front and center in public consciousness - 10 years: like google and apple. Not an innovation powerhouse, but still dominant. - 40+ years: like Sears?

It’s the post 10 years point that seems interesting. We basically know how the story is told for top companies.