But if all the people who can afford to buy stuff buy "no ads", then there won't be a free/ads option at all, because advertisers are only interested in the people who can afford to buy stuff, who don't see the ads.
But if all the people who can afford
to buy stuff buy "no ads"
Have you ever heard of a newspaper editor complaining "Too many of our readers are paying subscribers" ?I haven't - seems to me that's a problem a lot of publications would love to have!
Edit: valuable from an advertisement point of view.